Within the Scrum Framework, the Scrum Master wears a few different hats. One of these hats is the Coach hat. The coach has three core tasks:
- Coaching the Scrum Team in their ongoing quest to improve themselves.
- Coaching team members in adopting the Scrum and Agile mindset.
- Coaching the environment of the Scrum Team on how to interact with the Scrum Team.
What is coaching actually? And how to do this? In this blog, I will dive into the coaching role of the Scrum Master.
What is coaching?
Nowadays you see the word coaching everywhere. The well-known coach roles in sports, but also in the working environment you will encounter more and more coaches. And yes, even for the care of your plants at home, you can now be assisted by a coach.
You come across coaching in various forms in society. Each of these points of view has a different definition of what coaching is precise. The Dutch Order of Professional Coaches (NOBCO) established a general definition for coaching in 2004. This definition shows that coaching is a structured and goal-oriented process in which the coached person is encouraged to conduct effectively by:
- Creating awareness and personal growth.
- Increasing self-confidence.
- Exploring, developing, and applying own possibilities.
Coaching strives at bringing a change in behavior in the coached person, which makes a positive contribution to the whole. Coaching can be applied to individuals and groups.
How to coach?
Coaching encompasses when a coach and a coached person go through a process aimed at bringing about a change in the coached person. But how do you, as a coach, ensure that the coached changes his behavior?
Trust
During a coaching process, it is about the personal situation of the coached, about which skills to improve, and what thoughts and feelings the coached person has. The coached person must be able to trust that this information is treated confidentially.
Building a good relationship of trust between you and the coached person is essential. Take your time for this. What contributes to a good relationship of faith is to approach the coached person as he/she wants to be contacted. Take into account the personality of the coached person. Do not approach an introvert in an extroverted manner; this will cause the coached person to be uncomfortable. If you and the coached do not know how to contact each other, there are countless tools available to help. One of these is, for example, the Insights Discovery model.
Listening
I think the core of coaching is listening carefully to the coached person. This is not just about listening to what is being said, but also, and perhaps more importantly, listening to what is not being said. That is how Otto Scharmer described in his book ‘Theory U’ about the four different levels of listening:
- Level 1; Downloading. At this level, there is actually no listening at all and we only hear what we already know, the rest is ignored.
- Level 2; Actually listen. We listen with an open mind to what someone says. We show curiosity and ask questions about what is being said.
- Level 3; Listen empathically. In addition to what is said, we also listen to the feelings of the other person and yourself. At this level we are also able to empathize with the other. We can see and feel the world the way the other person does.
- Level 4; Listen generatively. At this level we are open to new ideas and insights, we see opportunities for the future. At this level there is real contact and thoughts can flow freely.
Be aware that your behavior also influences the coached person while listening. While listening, pay attention to your posture, and keep your focus on the conversation.
Structure
Another important aspect of coaching is structure. This creates a logical pattern in your conversations and you can work towards a concrete goal. Please note that the goal is always determined together with the coached person.
A widely used model for applying structure is the GROW model. GROW is an acronym for Goal, Reality, Options & Way forward. The GROW model has four phases:
- Goal; In this phase, you explore together with the coached which goals he/she sees for themselves.
- Reality; The coach and coach together determine the current situation.
- Options; During this phase, the coaches explore various options.
- Way forward; The coached appoints the next steps to work towards the set goal
While going through these phases, the coach can help the coached person by asking (the right) questions. You can use different styles.
Socratic questions
Asking critical, short questions that tie in with what the coached says. These questions help to create a good perception and to put the situation in a new perspective. Examples of this are:
- Can you tell me what happened?
- What makes it so difficult?
- Do you have a blind-spot?
Provocative questions
A provocative approach is about challenging the coached person. Sometimes you have to hurt the coached person for this. Therefore, pay attention with this way that you apply this in a respectful way, preferably with the necessary humor. In this context, you often play the devil’s advocate. Questions to use in this approach are:
- Why would you change? This are going currently going fine!
- You can’t do that, can you?
- Can you prove why it would work this time?
Solution-oriented questions
These questions are mainly aimed at finding the actual answers to personal questions. They contribute to exploring unused possibilities and developing qualities and skills. Think about:
- What do you want to achieve?
- On a scale of one to ten, where are you now?
- Which possibilities do you have right now?
Development-oriented questions
With these kinds of questions you let the coached think about their own role and how to develop it. Examples of this are:
- What did you do yourself to achieve your goals?
- What worked well and what worked less well?
- What role can I play in this?
When to coach?
Now that we’ve looked at the what and the how, is it time to see when you can now coach? Demand-driven coaching is important. Many do not like to be coached unsolicited just like that. For example, use the Sprint Retrospective to find out if (members of) the Scrum Team need coaching and what the focus should be. For example, use the standard Scrum Retrospective questions. In particular the questions ‘What can we do differently from now on?’ and “What don’t we understand yet?” can yield topics where the Scrum Master can coach the team.
If there are team members with a coach question, schedule a 1: 1 moment to get started.